Strengths so far:Our audience commented on the colour and use of images saying they look professional which is good as we took a lot of time to make our photo shoot look as professional as possible with a varied amount of shots and images to use. They also commented on the link throughout saying that all the text matches and there is a clear link throughout.
Areas for improvement: They commented on how we need to finish the inside shots and how certain texts near the barcode are out of place. They noted that images should blend in more on the inside page with smoother edges to make the product look in more relation to the genre. They said the brand identity was quite effective as the digipak and video link in well having the same main character with the same style for both and the brand logo present for both.
We do agree with the feedback given as we know that the digipak is not finished yet. We will have to improve on our image masking so that the edges are smoother and we will have to make an advert to go with the other two products and keep the brand identity.
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