Final Advert

This is our final advert which would be shown in a magazine promoting Pixie Lotts album and the video so that people are able to easily access our website and blog to view the video which will help with the advertisement of the video and cd digipak. The colours and the fonts fit with the digipak by being the same and the artist is directly shown wearing an outfit the same as the key outfit in the video linking the three products together and creating an identity brand.

Evaluation: 4. How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation question 4. on Prezi

This evaluation question was completed on a prezi document fitting in with the theme of our project and the other prezi document.

Contact sheet-chosen photos

These are the photos we have chosen for our advert and digipak, we have discussed various advantages and disadvantages for various shots and put a bold line around the key ones we have used.

Kimtag

This is the page in which our viewers will be led to once our QR code has been scanned so that they can view our video, you tube account, Facebook account, and Blogger so that viewers and fans can receive information about the song and our actresses where abouts and the progress we have made including all three videos and our products.

Our Products

Future Products on Prezi

These are the products that we could sell to promote our video and record label. We have thought about targeting certain audiences by creating products such as caps, mugs and t shirts with the QR code and record label logo so that people can promote and spread the word to view the video, and the record labels website for information. The products are interesting and eye catching and come in a range of colours to suit a wide range of peoples interests and styles

Marketing techniques

These are our marketing techniques that we have used to promote our record label "Smoking Hot Records" We have created a Facebook group for fans to like so that our video and label are made more aware of. We have also created a youtube channel that we will upload our videos from which is also named our record label to promote our compony and song. 

QR Code

This is our QR code which is created to promote our video and compony. It is an up to date technology that directly influences our target audience which is young girls of 15 onwards as once they get the free QR app they are able to scan this code which takes them directly to the information needed on our Facebook group page and to our record labels youtube channel.

Possible Ideas for Adverts

We began to experiment with photoshop colours for possible advert ideas and covers. This theme is really bright and colourful which fits in with our video and is very attractive to look at. We would have to think about bringing these elements into the digipak as well with similar font and colours. Though this is a good inventive idea we are still undecided as to whether we hope to show our final advert in a similar style to this.

The company logo

This is the logo we have created for our company which will be shown on our digipak, video and magazine advert to show a link with the three products. We feel the logo is interesting and will catch the eye of the viewer but also relates to the genre with bright colours on a dark background making them stand out. The black background helps the colours standout and is also necessary as black is a key colour used when promoting. The text shows the standard we hope to keep and is also catchy and new which is something needed in this present industry for the pop genre.

Theories and key concepts

Notes

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Shooting schedule

Shooting schedule

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October 2011-calendar[1]

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Our shooting schedual done by claire shows us exactly what shots we aim to show in order for our music video. This gives us a clear idea of the amount of shots, the type of shot and the action we need to show to create our video.I have also create a calender with plans of when we plan to shoot so that the cast and crew are clear on the dates we plan to film and at which location.

Shoe Board

This is another mood board of ours showing the things we hope to have in our music video. We have done it in the shape of a shoe to carry on with our theme in the video and lyrics as a key prop is shoes.

Call Sheets

House location

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Flat location

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College location

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Initial Ideas

Initial Ideas on Prezi

Magazine Advert Analysis

Magazine Advert Analysis: Snoop Dogg





The camera angle is low so the artist is looking down on the viewer to show authority over the public. The postion of the artist is showing their personality such as smoking the candy cane. The colours of the artists clothing matches the season of the year which is christmas because he is wearing a santa hat and smoking a candy cane. I think that the artists career is shown or given a hint to the target audience with the disco ball on the santa hat. The colours of the magazine is eye catching and bright colours.

magazine Advert Analysis

The artist is in the centre of the page to show that he is the main subject of the magazine. The colour of the background is the same colour of the artists jacket so his face stands out alot more. This shot is given just enough light to show the detail of the artist, the shadow on his right side of his face to show that the lighting is on the left of him. The shot is just made up of the artist with bits of information around the sides to give a preview of what is inside of the magazine.

In depth analysis-Eminem Real Slim Shady

9 Frame-Eminem

9 frame

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