Second Rough Cut

This is our second rough cut and shows that we have made some of the alternations we hoped to change from the first rough cut. We have changed various amounts of footage that were not suitable for example we have changed the phone and makeup scenes at the start the start of the video to show a clear and steadier shots. The bar shots have also been re-filmed so that the actress is much more visible in the shot. This was achieved by having a light focused on the actress when filming so that the footage was easier to view. The video has progress in the sense that we have shots to the very end of the song so that the structure of the shots are almost complete. We have also got extreme close ups in this rough cut which is what we planned to achieve as the meat shots. Here we show much smoother transitions which we think fit the genre much better by being smoother and show a link between the video and the lyrics by showing "louder coming out of the speaker and bouncing of the screen.
For our final cut we hope to change several things about this rough cut. Though the sequence is how we want it we hope to create many faster shots just before the chorus begins as we feel that this is where the song becomes much faster. We also hope to re-film the meat shots as the shots would look much better if the actress emphasised her expressions more. We possibly are thinking about adding various colours and transitions to certain shots to help make them interesting and to the best quality possible.

Marketing techniques

These are our marketing techniques that we have used to promote our record label "Smoking Hot Records" We have created a Facebook group for fans to like so that our video and label are made more aware of. We have also created a youtube channel that we will upload our videos from which is also named our record label to promote our compony and song. 

QR Code

This is our QR code which is created to promote our video and compony. It is an up to date technology that directly influences our target audience which is young girls of 15 onwards as once they get the free QR app they are able to scan this code which takes them directly to the information needed on our Facebook group page and to our record labels youtube channel.

Our rough cut 1

This is our first rough cut of the footage we hope to use for our final video. Though we are happy with a lot of the footage we have done we think some footage could be edited and changed to make the best possible video footage which we can. To start the first shot we have showing the makeup is slightly shaky so we hope to film that again with a steadier focus. We also hope to re-film the Odd Bar location as we feel the shots there are slightly too dark so we hope to film the shots again but with a light focused on the actress to make her clearly seen by the viewers. We also hope to show more extreme close up shots of the actress as we think this fits the song perfectly and will help to relate to the audience as well as being meat shots.