Wednesday, 14 December 2011

Ideas for the digipak

Using Pixie Lott as inspiration before our photoshoot we have created the layout which we hope to use for the final version of our digipak. We have focused on similar colours and fonts for each side of the pack. We hope to take photos of our actress in a similar fashion to this in cloths similar to the clothes worn in the video to relate the products together. We also think it fits the genre perfectly with the style and colours especially as the CD shows a night sky as a parallel that it is in fact "all about tonight" .

Wednesday, 7 December 2011

Kimtag

This is the page in which our viewers will be led to once our QR code has been scanned so that they can view our video, you tube account, Facebook account, and Blogger so that viewers and fans can receive information about the song and our actresses where abouts and the progress we have made including all three videos and our products.

Friday, 2 December 2011

Our Products


These are the products that we could sell to promote our video and record label. We have thought about targeting certain audiences by creating products such as caps, mugs and t shirts with the QR code and record label logo so that people can promote and spread the word to view the video, and the record labels website for information. The products are interesting and eye catching and come in a range of colours to suit a wide range of peoples interests and styles

Thursday, 24 November 2011

Second Rough Cut



This is our second rough cut and shows that we have made some of the alternations we hoped to change from the first rough cut. We have changed various amounts of footage that were not suitable for example we have changed the phone and makeup scenes at the start the start of the video to show a clear and steadier shots. The bar shots have also been re-filmed so that the actress is much more visible in the shot. This was achieved by having a light focused on the actress when filming so that the footage was easier to view. The video has progress in the sense that we have shots to the very end of the song so that the structure of the shots are almost complete. We have also got extreme close ups in this rough cut which is what we planned to achieve as the meat shots. Here we show much smoother transitions which we think fit the genre much better by being smoother and show a link between the video and the lyrics by showing "louder coming out of the speaker and bouncing of the screen.
For our final cut we hope to change several things about this rough cut. Though the sequence is how we want it we hope to create many faster shots just before the chorus begins as we feel that this is where the song becomes much faster. We also hope to re-film the meat shots as the shots would look much better if the actress emphasised her expressions more. We possibly are thinking about adding various colours and transitions to certain shots to help make them interesting and to the best quality possible.

Marketing techniques

These are our marketing techniques that we have used to promote our record label "Smoking Hot Records" We have created a Facebook group for fans to like so that our video and label are made more aware of. We have also created a youtube channel that we will upload our videos from which is also named our record label to promote our compony and song. 

QR Code

This is our QR code which is created to promote our video and compony. It is an up to date technology that directly influences our target audience which is young girls of 15 onwards as once they get the free QR app they are able to scan this code which takes them directly to the information needed on our Facebook group page and to our record labels youtube channel.

Tuesday, 8 November 2011

Our rough cut 1

This is our first rough cut of the footage we hope to use for our final video. Though we are happy with a lot of the footage we have done we think some footage could be edited and changed to make the best possible video footage which we can. To start the first shot we have showing the makeup is slightly shaky so we hope to film that again with a steadier focus. We also hope to re-film the Odd Bar location as we feel the shots there are slightly too dark so we hope to film the shots again but with a light focused on the actress to make her clearly seen by the viewers. We also hope to show more extreme close up shots of the actress as we think this fits the song perfectly and will help to relate to the audience as well as being meat shots.

Tuesday, 25 October 2011

Possible Ideas for Adverts


We began to experiment with photoshop colours for possible advert ideas and covers. This theme is really bright and colourful which fits in with our video and is very attractive to look at. We would have to think about bringing these elements into the digipak as well with similar font and colours. Though this is a good inventive idea we are still undecided as to whether we hope to show our final advert in a similar style to this.

Sunday, 23 October 2011

Possible Ideas for Digipaks





These are possible digipak ideas which we plan to use with our actress for our final digipak idea. We have used Pixie Lott and the typical conventions of a digipak with a cover, back cover and inside information which fits with the artist. Each of the elements to the digipak link in and have a black and white effective theme with a blank background so that the the main focus is the actress which is shown on every compartment.

Tuesday, 18 October 2011

The company logo

This is the logo we have created for our company which will be shown on our digipak, video and magazine advert to show a link with the three products. We feel the logo is interesting and will catch the eye of the viewer but also relates to the genre with bright colours on a dark background making them stand out. The black background helps the colours standout and is also necessary as black is a key colour used when promoting. The text shows the standard we hope to keep and is also catchy and new which is something needed in this present industry for the pop genre.

Wednesday, 5 October 2011

Shooting schedule


Our shooting schedual done by claire shows us exactly what shots we aim to show in order for our music video. This gives us a clear idea of the amount of shots, the type of shot and the action we need to show to create our video.I have also create a calender with plans of when we plan to shoot so that the cast and crew are clear on the dates we plan to film and at which location.

Moodboard

Our moodboard contains all of the things we aspect to see in our video, the bright colours and fun images continue with our theme which we hope to show in our music video. We want to keep the audience entertained with alot going on in the video and a range of different shots containing props of these images. The pinks and reds are the most outstanding and vibrant colours and the props are all "pop girly" to show our video's genre and attrack our main target audience which are teenage student girls.

Tuesday, 4 October 2011

Shoe Board

This is another mood board of ours showing the things we hope to have in our music video. We have done it in the shape of a shoe to carry on with our theme in the video and lyrics as a key prop is shoes.

Risk Assessment

Monday, 26 September 2011

Audience research

Questions to be asked:

What kind of things would you expect from a video in the pop genre?
Have you got any ideas of what you would like to see?
What do you think of the video "It's all about tonight" by Pixie Lott?
Is there anything you would like to change on the current video?
What kind of props are you used to seeing in a pop video?
What type of location would you recommend for the pop genre?
What type of look is the stereotype of an artist in the pop genre?
What do you expect from the genre?

Lyrics Breakdown

Wednesday, 21 September 2011

Treatment sheet


Saturday, 17 September 2011

Audience Profile-Female and Male



Monday, 12 September 2011

Initial Ideas

Thursday, 25 August 2011

Insperational video-Katy Perry Last Friday Night

The narrative of this video is what has gave us the most inspiration for our music video. The video is all about one night and the antics the singer gets up to in that night which is what we hope to show in our music video. The video also shows outfit changes during the night which we will plan to show for our actress during the video. The way in which the video flips continually shows different parts of the night to keep the video lively and fun which is something we hope to show in our music video.

Thursday, 4 August 2011

Katy Perry- ET video



I also feel that this video has alot of material in which I could us for my video.I realy like the fast paste flicks of different shots on the fast parts of the song. I also like the originality of the video and the thought and attention payed to the background and costumes in the video.

Tuesday, 2 August 2011

jessie j- nobodys perfect



I like this video and the different techniques used. I like the theme which is used throughout the video as an alice in wonderland theme and the way the video flicks from a range of scenes to fit in with the music. There is a storyline behind this video which I think would be good to do in my video and like this video I would like to have a range of different shots showing a range of different locations that will be shown throughout the video.

Magazine Analysis

Sunday, 31 July 2011

Friday, 22 July 2011

Magazine Advert Analysis

Magazine Advert Analysis: Snoop Dogg





The camera angle is low so the artist is looking down on the viewer to show authority over the public. The postion of the artist is showing their personality such as smoking the candy cane. The colours of the artists clothing matches the season of the year which is christmas because he is wearing a santa hat and smoking a candy cane. I think that the artists career is shown or given a hint to the target audience with the disco ball on the santa hat. The colours of the magazine is eye catching and bright colours.

Wednesday, 20 July 2011

magazine Advert Analysis

The artist is in the centre of the page to show that he is the main subject of the magazine. The colour of the background is the same colour of the artists jacket so his face stands out alot more. This shot is given just enough light to show the detail of the artist, the shadow on his right side of his face to show that the lighting is on the left of him. The shot is just made up of the artist with bits of information around the sides to give a preview of what is inside of the magazine.

Sunday, 26 June 2011

My lip syncing activity



Here is the finished product for my lip syncing activity, as you can see we as a group really got into charecter and sang clear and effectively so the lip syncing was eexactly correct. We also used a range of different shots such as close ups and long shots, different angles such as low angles and high angles and the fact we used different people at a time for each shot

Friday, 24 June 2011

Lip Sync activity

For our lip syncing activity we have chosen the song Just Haven't Met You Yet by Micheal Buble which we imported through Zamzar and saved on my desktop then imported into Final Cut. After our music was on and ready to use we uploaded our footage from IMovie into Final Cut and began to sync the music with our footage. We ordered the footage with markers to enable the music and the footage to come in at the same time. After we had the timing correct to the song and had shown a range of different shots we began to use effects to improve our video so that each shots smoothly linked into each other. We then played the song and footage together with the effects just to clarify that the actions match the song as well as the lips we've done.

Monday, 20 June 2011

My Opie

I created an Opie in Photoshop of myself in which i had to draw the main features of myself using the tools. As I had not used Photoshop much before I needed to develop the majority of my skills using it. After taking a photo of myself in image capture I began to use the magnetic lasoo tool to pick out my main features which I am now confident with and is a skill i've learned using photoshop. I am also now confident using the different layers and being able to create, rename and change them through this practice. I am also now confident with using colours and being able to choose similar ones to my actual photo. Overall this experience has helped me gain many skills in photoshop which I can use in the future if needed.

Monday, 13 June 2011

Our Brief

Is a promotional package for the release of an album, to include a music promo video, together with two of the following three options: a cover for its release as part of a digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package)